New Dynamics in Healthcare Marketing

Healthcare, its administration and the mechanisms by which information is distributed, is changing quickly. Today, the healthcare and pharmaceutical industry is faced with more customers, less funding and fewer resources.

Despite this cost-sensitive environment, the volume of data produced by R&D has reached staggering heights. Consequently, it has become more difficult for key opinion leaders, general practitioners and health consumers to decipher this load of information when trying to reach an informed decision. It is also more difficult than ever to produce product information to accommodate the more knowledgeable health consumer of today.

New dynamics in healthcare marketing show that the patient is becoming a consumer. Internet is a major driving force behind this change.

As the patient becomes a consumer, the pharmaceutical companies will increasingly need to brand their products with the patient/consumer in mind.

Time-to-market is becoming crucial with an ever increasing number of products in the pipeline. This means pharmaceutical, biotechnology and medical device companies need to shape perceptions among key stakeholders quickly.

Visualizing complicated biological structures and processes are thus becoming increasingly important. This is Sparre Lifespan's speciality.